Sunday, October 15, 2006

Using Customer Loyalty Programs
by Nan Wood

Most businesses don’t realize the amount of time and effort it takes to attract a prospective buyer and then make them a customer. Customers shouldn’t be shrugged off lightly. If you are building a business, it is extremely important to build customer loyalty with your products or services. Here are some tips on using customer loyalty programs.

Customer loyalty programs are simple programs that reward your past customers when they buy something from your business. Many customer loyalty programs that are popular are airline miles, coupons and freebies.

If you have a small internet or brick and mortar business, you should look into ways to attract your old customers so that they come back for more. Many people develop coupons, special offers and freebies for their products. These methods are excellent because they can be measured and analyzed to see if they work well or not.

You can also get great ideas about customer loyalty programs, just by taking a look elf at other businesses and see what they are doing to attract and keep customers. Most of the time, customer loyalty programs are much cheaper than finding fresh customers, so customer loyalty programs are an excellent idea for just about any business.

Turning a buyer into a customer is the way to go. You spend time, money and effort finding new customers. Retaining them is cost free for the most part. Try loyalty programs, give them good customer service, as what their problems are and then solve them. The ideas are unlimited.

Nan is a Real Estate Agent and Business writer with an online site for RealEstate research and information.

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